Jonas Sacks

Cinematography • +31 6411 988 76

website of jonas sacks, cinematographer, photographer, offerring services as a dop or director of photography, can work local in los angeles and amsterdam

Mashable: Heineken's marketing in the 21st Century

For King Toledo I shot around Heineken's Experience Center in downtown Amsterdam. 

Mashable went to Amsterdam to talk with Heineken's brand marketing team about its branding initiatives. "YouTube liberates the marketer," says Gianluca Di Tondo, Heineken's senior global brand director. "You're free from the straightjacket of a 30-second TV commercial and you can leverage power of creative to the max."

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