Mashable: Heineken's marketing in the 21st Century
For King Toledo I shot around Heineken's Experience Center in downtown Amsterdam.
Mashable went to Amsterdam to talk with Heineken's brand marketing team about its branding initiatives. "YouTube liberates the marketer," says Gianluca Di Tondo, Heineken's senior global brand director. "You're free from the straightjacket of a 30-second TV commercial and you can leverage power of creative to the max."